Tuesday, March 6, 2012

iPad 3/HD/2S and Consumption

The new iPad is going to be announced tomorrow. The rumor mill is rolling with all sorts of rumors, all of which are unknown to be true until the official announcement from Apple tomorrow. The one feature that should drastically affect the consumption of mobile content is the introduction of 4G LTE to the iPad.

Currently, the iPad runs off of a 3G connection, which can get max speeds of 1 MB/second. The current connection does not allow for lag-free streaming of HD video content and has been a concern for a while as far as speed goes using the internet on the iPad. Lately, movies have been available to stream in HD and at the current 3G connection the iPad has not been able to stream these movies too well, unless connected to a local wifi network. The 4G LTE is theoretically capable of handling speeds at 42 MB/second... A LOT faster and not even comparable to the old 3G technology.

Because Apple currently is the market leader in the tablet industry, 4G LTE would drastically affect online content consumption. Users will be able to stream content at faster speeds without having to worry about a terrible connection that will slow them down. This will increase the amount of HD content being streamed off of the internet, and with higher demand providers such as Netflix and Amazon will probably be able to attain new licensing rights to increase the amount of online content available to subscribers. Consumption is going to skyrocket.

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